It’s still marketing, but it is a new idea to target people who care.
Clothing company Patagonia tells shoppers “Don’t buy this jacket” on Cyber Monday:
Because Patagonia wants to be in business for a good long time – and leave a world inhabitable for our kids – we want to do the opposite of every other business today. We ask you to buy less and to reflect before you spend a dime on this jacket or anything else.
Unlike every other company out there, Patagonia appears to be less concerned about earning every last penny it can. Interesting.
Refills - Will They Ever Catch On?
It’s true, nobody seems to like refill pouches. While they do cut down a lot on shipping and resources, why won’t people use them? It’s kind of like the bulk bins for oats or rice, it seems like a great idea, but how many people really buy bulk instead of neatly pre-packaged boxes that are more expensive?
Do you use refill pouches, why or why not?
(Source: re-nest.com)
Think City Living is More Eco Friendly than Country because of Public Transport... You may be wrong.
As it turns out it really comes down to what you consume not where you live.
A lot of urbanites, including me, often brag about how much more environmentally sound their lifestyles are than people who commute to work every day and live in huge, one-family houses. Turns out we can jump right off our high horses. A new, more complex analysis suggests that CO2 emissions are dependent upon how much goods and services people consume, not where they live. The study pins the carbon footprint on the person who purchases that television, not the manufacturer that is responding to consumer demand.
Basically it comes down to income. If you’re wealthy, you take more plane rides, hail more cabs and simply buy more stuff. Across the board, private transportation produces more carbon than public transportation, but a rural dweller’s car trips may be canceled out by a life with fewer possessions. Studies like these remind us that our use of carbon means more than whether or not we get behind the wheel or have a McMansion. Every swipe of our credit card traces us back to the energy used to produce our purchases, and that deserves just as much of our attention.
…is considered to be less effort than what it takes
to just wash the spoon when you’re done with it…
(Source: daamom)
A passive house in the Hudson Valley. More on Passive Houses here.
Patagonia Footprints - Product Manufacturing Maps
Visually explains Patagonia’s supply chain, sourcing strategy, and considerations of sustainability for a number of its products. I think this is way cool, and I wish more companies from all industries would follow Patagonia’s lead.
I’m a fan.
(Source: dellcreative)
New View: Buy fewer things of higher quality that you’ll value more.
It’s not about not consuming; it’s about mindful consuming.” A simple reminder. via ReNest.
