Wednesday, November 30, 2011
It’s still marketing, but it is a new idea to target people who care. shortformblog: think-progress: Clothing company Patagonia tells shoppers “Don’t buy this jacket” on Cyber Monday: Because Patagonia wants to be in business for a good long time – and leave a world inhabitable for our kids – we want to do the opposite of every other business today. We ask you to buy less and to reflect before you spend a dime on this jacket or anything else. Unlike every other company out there, Patagonia appears to be less concerned about earning every last penny it can. Interesting.

It’s still marketing, but it is a new idea to target people who care.

shortformblog:

think-progress:

Clothing company Patagonia tells shoppers “Don’t buy this jacket” on Cyber Monday:

Because Patagonia wants to be in business for a good long time – and leave a world inhabitable for our kids – we want to do the opposite of every other business today. We ask you to buy less and to reflect before you spend a dime on this jacket or anything else.

Unlike every other company out there, Patagonia appears to be less concerned about earning every last penny it can. Interesting.

Posted at 11:12 AM 173 notes Reblogged from shortformblog Tags: Consumption business

Notes

  1. business-news-time reblogged this from braiker
  2. haleymayy reblogged this from homohysteria and added:
    looooove Patagonia
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  6. 10000ways reblogged this from notyouraverageplainjane
  7. notyouraverageplainjane reblogged this from twigl
  8. twigl reblogged this from shortformblog and added:
    It’s still marketing, but it is a new idea to target people who care.
  9. shofarsofar reblogged this from think-progress
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  14. frecklesonthenoseoflife reblogged this from shortformblog and added:
    things we talk about in SUPA lol
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