Wednesday, November 30, 2011
It’s still marketing, but it is a new idea to target people who care.
shortformblog:

think-progress:

Clothing company Patagonia tells shoppers “Don’t buy this jacket” on Cyber Monday:

Because Patagonia wants to be in business for a good long time – and leave a world inhabitable for our kids – we want to do the opposite of every other business today. We ask you to buy less and to reflect before you spend a dime on this jacket or anything else.


Unlike every other company out there, Patagonia appears to be less concerned about earning every last penny it can. Interesting.

It’s still marketing, but it is a new idea to target people who care.

shortformblog:

think-progress:

Clothing company Patagonia tells shoppers “Don’t buy this jacket” on Cyber Monday:

Because Patagonia wants to be in business for a good long time – and leave a world inhabitable for our kids – we want to do the opposite of every other business today. We ask you to buy less and to reflect before you spend a dime on this jacket or anything else.

Unlike every other company out there, Patagonia appears to be less concerned about earning every last penny it can. Interesting.

Notes

  1. business-news-time reblogged this from braiker
  2. haleymayy reblogged this from homohysteria and added:
    looooove Patagonia
  3. homohysteria reblogged this from williamholman
  4. breatheinsmilethenfly reblogged this from twigl
  5. chelseajade reblogged this from holzhuter
  6. 10000ways reblogged this from notyouraverageplainjane
  7. notyouraverageplainjane reblogged this from twigl
  8. twigl reblogged this from shortformblog and added:
    It’s still marketing, but it is a new idea to target people who care.
  9. shofarsofar reblogged this from think-progress
  10. readseethinkactart reblogged this from shortformblog
  11. 2swagfoyou reblogged this from shortformblog
  12. tomarkettheheart reblogged this from peopledontalwayssuck
  13. yakmascara reblogged this from shortformblog
  14. frecklesonthenoseoflife reblogged this from shortformblog and added:
    things we talk about in SUPA lol
  15. misschris10 reblogged this from peopledontalwayssuck
  16. nocarbon reblogged this from shortformblog
  17. ed-word reblogged this from shortformblog
  18. eggznrice reblogged this from shortformblog
  19. jadkirk reblogged this from think-progress
  20. intellectualcredit reblogged this from shortformblog
  21. luciiferus reblogged this from braiker
  22. takethatthomas reblogged this from hi-brizil